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The purpose of this workshop is to develop your sales skills. This means that your sales team learn to sell with ease, knowing what to say and when to say it. This results in closing more sales thus generating greater profit for your company.

Part of the process is to become adept at knowing when to close a sale, to handle smokescreens, real objections, create the desire in the client to acquire the product/service and finally close the sale.


This intensive workshop produces top sales people who know how to sell successfully and confidently.


By attending this workshop you will:

  • Learn about the 5 C's of Selling - Contact, Categorise, Convince, Close, Complete    

  • Understand the step by step of a sales presentation to help you close more sales.  

  • Be trained to sell more efficiently, in less time and in a relaxed manner thus maximising your earning potential. 

  • Be trained to ask the right questions, develop the ability to be natural and relaxed, establish rapport, arouse curiosity, and at the same time generate in the client the desire to listen to what’s being offered. You will discover how to consistently present product features in a manner which the client understands.  

This workshop is being delivered by Joe Dalton, an exceptional business person with vast expertise in sales and marketing, both in Ireland and abroad, with a proven record of accomplishment in achieving year on year company growth and regularly exceeding defined targets. His strength lies in successfully managing and motivating teams to achieve business growth.


Joe has the ability to increase a business’s income and success. He uncovers hidden assets, overlooked opportunities, and untapped possibilities. He has an innate understanding of how a company can use the internet to enhance brand awareness.  He also translates all the tech jargon and breaks it down in layman’s terms.


Joe works with successful businesses who are challenged by ‘too many ideas but not enough time’ and want to simplify their business so they can make more money by working smarter. He also has 2 business shows on Irish radio.

Joe Dalton-Headshot.jpg

Monday 2nd March / 2:30pm (Registration & Networking 2:00pm) - 5:30pm / Royal Marine Hotel, Dún Laoghaire / €10

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