Harness the Power of PR for your Business
Join us for this interactive half day afternoon workshop where we will look at the speed of PR communications and the mix of media platforms that your customers use. It will show you how to engage with them effectively. Specifically, it will look at:
What is PR & how does it work?
Creating content (photo, video, blog, press release)
The global reach of social media
Creating content that has impact
Spending your time and your money wisely
Presented by Ellen Gunning
Ellen Gunning MA, MIAPR, FPRII, NUJ is a director of the PR Training Academy, an online membership organisation, which offers bite-sized, communications courses to professionals working in the industry worldwide and SME owners globally.
She is also a director of the Irish Academy of Public Relations (www.irishacademy.com), a specialist communications college with 25+ years’ experience of teaching PR, journalism, event management, radio and television, online, in 6 languages, across 50 countries. The Academy has a joint venture in the Middle East with Orient Planet PR (www.opacademy.com). Corporate training is offered through www.irishacademytraining.com.
Ellen is currently chairman of 103.2 Dublin City fm radio station (https://www.dublincityfm.ie/), director of the Irish Academy of Public Relations, a judge of Baltic Communications Awards, and a member of the executive council of the European Association of Distance Learning (http://www.eadl.org/).
Ellen Gunning is a regular contributor to “Making the News” on Virgin Media One TV. She produced, directed and presented her first video documentary (sponsored by KPMG) in April 2019.
Ellen has handled PR for national and international clients in politics, business, the arts and charity sectors for over 20 years. She now exclusively handles crisis for the charity sector.
She is author of three books: Public Relations a practical approach (3rd. Edition, Macmillan International Higher Education, London, November 2018), Capital Women of Influence (Liffey Press, 2009) and 10 Red Hot Tips to Promote your Business (Mercier Press, 2016).
Ellen is a national past-president of the International Public Relations Association and former Chairman of the National PR Institute's Education Council.
She received a journalism award from the European Parliament, a Fellowship from the Public Relations Institute of Ireland and international recognition from the Nigerian Event Management Association.
Ellen is highly regarded as a motivational speaker (www.ellengunning.com). She is a regular guest speaker at Globe Business College in Munich (https://globe-college.com/) and was invited to speak at the 2019 Mumbrella CommsCon in Sydney, Australia (https://mumbrella.com.au/commscon). It is the largest PR conference in the Asia-Pacific region.