Retail Challenges - You Are The Difference 

The You Are The Difference Customer Service Coaching Programme is unique. It was developed by Alf Dunbar on the shop floor through years of working with REAL customers. Each skill has been perfected to help both the retailer and the customer enjoy a perfect shop floor relationship - in short it DELIVERS!


By applying the You Are The Difference principles found within the "Just Looking Thanks!" book and coaching DVD a store manager or sales advisor will:

  • Develop the skills, knowledge and confidence in how to welcome, engage and close the sale in a natural, non-pressurised way.

  • Create a positive momentum within the store; impacting on the way the whole team thinks about customer service.

  • Encourage the customer to re-visit the store by the high level of service provided.


Each participant will receive the "Just Looking Thanks!" book and DVD, which together are a perfect fit. They create a unique coaching tool that can help a business or organisation motivate it's staff, create brilliant customer service and increase sales long-term.

Alf Dunbar

Alf is the creator and founder of the highly successful customer service coaching programme "You Are The Difference", which is currently being used by a wide range of retail and business organisations around the world. In the mid 1990s Alf was the franchisee of a retail business struggling to survive. Faced with ever mounting debt and the real prospect of losing the business he set out to develop a new way forward in terms of customer service and management to turn the business around. The result was the creation of his unique customer service coaching programme "You Are The Difference". Today he speaks at more than 100 coaching sessions, seminars and conference events a year for a large variety of companies in the UK, Ireland, Europe, Canada and America.


Since its inception in 2000 "You Are The Difference" has received praise from all levels within the customer service industry for its simple and effective message and the results it can achieve. Alf is a practitioner not a theorist. His coaching methods are based on the real world with real people. His unique and enthusiastic communication skills inspire people, which in turn enhance their individual performance. Alf seeks to raise people's level of self-belief and confidence. With over 10 years practical retail experience and 17 years as a top performance coach he has personally coached thousands of people from a wide variety of retailing and service backgrounds helping them to achieve exceptional results. Alf is also the author of the best selling book " Just Looking Thanks!" The straight forward guide to creating brilliant customer service.


Monday 5th March / 6:30pm - 9:00pm / Bank of Ireland Branch, Main Street, Blackrock / €20 

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